Hulu Now #2

12Mar09

Thanks to Nielsen’s latest February numbers and a report on Ad Age, we can see just what a Super Bowl ad can do.

Hulu’s numbers for February–both for total views and unique viewers–were up over 30%. We watched over 309 million videos on Hulu last month, and that number will continue to grow.

In fact, the new growth pushed Hulu to the vaunted position of second best. It overtook the formidable video sites of both MySpace and Yahoo to claim the silver medal. Only one other site showed more videos.

You know perfectly well who has the gold, and that Hulu probably won’t be taking it anytime soon.

YouTube, the long-reigning champion, streams 5 billion videos a month (check the Ad Age report if you don’t believe me!) That’s a very large number. But so is 300 million, especially for a site that just celebrated its first birthday.

May there be many more.